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gummy
private label
The magnesium market is expanding rapidly as consumers discover the benefits of this essential mineral for sleep, stress relief, muscle recovery, and relaxation. Among all magnesium forms, magnesium glycinate is the preferred choice for its high absorption, gentle stomach profile, and minimal laxative effect.
Gummies make magnesium easy and enjoyable to take daily. And we don't offer a one-size-fits-all product. We offer a complete OEM/ODM customization service that lets you build your brand, your magnesium potency, your functional blend, and your positioning — down to the smallest detail.
You define every active ingredient, magnesium source, concentration, and functional claim.
Source | Characteristics | Absorption Rate | Stomach Tolerance | Best For |
|---|---|---|---|---|
Magnesium Glycinate | Chelated with amino acid glycine, highly absorbable, gentle on stomach | High | Excellent | Sleep, stress, relaxation, premium positioning |
Magnesium Citrate | Affordable, widely available, mild laxative effect | Moderate | Good | Value positioning, constipation relief |
Magnesium Malate | Bound with malic acid, good for energy production | High | Good | Daytime use, energy support |
Magnesium Taurate | Bound with taurine, heart health focus | High | Excellent | Cardiovascular support |
Magnesium L-Threonate | Crosses blood-brain barrier, cognitive focus | Very high | Excellent | Brain health, memory (premium) |
Blended Magnesium | Custom ratio of glycinate + citrate + malate | Variable | Variable | Balanced cost and performance |
Magnesium Glycinate is our specialty. We offer multiple grades:
Grade | Purity | Description | Price Level |
|---|---|---|---|
Standard Glycinate | 10% elemental Mg | Cost-effective, good quality | $$ |
Premium Glycinate | 20% elemental Mg | Higher potency, smaller gummy | $$$ |
TRAACS® Glycinate | 20% elemental Mg | Fully reacted, ultra-pure, premium label claim | $$$$ |
Organic Glycinate | 10-20% elemental Mg | Organic-certified input | $$$$ |
Level | Elemental Mg (mg) | Daily Serving (2 gummies) | Target User | Claim Angle |
|---|---|---|---|---|
Gentle | 25mg | 50mg | Children (4-12 years), sensitive adults | "Gentle daily support" |
Standard | 50mg | 100mg | General adult daily maintenance | "Daily relaxation" |
Enhanced | 75mg | 150mg | Active adults, mild deficiency | "Muscle & nerve support" |
Therapeutic | 100mg | 200mg | Sleep support, stress management | "Deep relaxation & sleep" |
Custom | Your choice | Your choice | Your target user | Your claim |
Create a differentiated product by adding complementary ingredients:
Booster | Function | Synergy with Magnesium | Typical Dosage (per gummy) |
|---|---|---|---|
L-Theanine | Promotes relaxation, reduces stress | Excellent — both calm the nervous system | 25-50mg |
GABA | Supports restful sleep, reduces anxiety | Good — stacked for sleep formula | 25-50mg |
Melatonin | Regulates sleep cycle | Excellent — for evening/nighttime use | 0.5-3mg |
Vitamin B6 | Supports magnesium absorption, mood regulation | Excellent — enhances magnesium uptake | 2-5mg |
Vitamin D3 | Bone health, mood support | Good — works with magnesium for bone metabolism | 400-1000 IU |
Taurine | Heart health, calming effect | Moderate | 50-100mg |
Ashwagandha | Adaptogen for stress reduction | Good — stacked for stress formula | 50-100mg |
Lemon Balm | Calming herb for sleep and stress | Good — natural sleep support | 25-50mg |
Zinc | Immune support, skin health | Moderate | 5-10mg |
Formula Name | Magnesium Source | Elemental Mg | Boosters | Claim Angle |
|---|---|---|---|---|
Calm & Relax | Glycinate | 50mg | L-Theanine + Vitamin B6 | "Daily stress relief" |
Deep Sleep | Glycinate + Taurate | 100mg | Melatonin + GABA + Lemon Balm | "Fall asleep faster, sleep deeper" |
Muscle Recovery | Glycinate + Malate | 75mg | Taurine + Vitamin D3 | "Post-workout recovery" |
Kid's Calm | Glycinate | 25mg | L-Theanine (low dose) | "Gentle calm for little ones" |
Sugar-Free Sleep | Premium Glycinate | 100mg | Melatonin + B6 (allulose base) | "0g sugar sleep support" |
Stress Shield | Glycinate + Ashwagandha | 75mg | Ashwagandha + L-Theanine + B6 | "Adaptogenic stress support" |
Magnesium glycinate has a naturally earthy, slightly bitter note that must be masked. We specialize in flavor masking.
Flavor Category | Specific Flavors | Masking Effectiveness |
|---|---|---|
Berry | Mixed berry, blueberry, strawberry, raspberry | Excellent |
Citrus | Lemon, orange, grapefruit, lime | Excellent |
Tropical | Pineapple, mango, passion fruit, guava | Very good |
Stone Fruit | Peach, cherry, plum | Good |
Custom Flavor | Your proprietary blend | We'll formulate to mask successfully |
Important: We use natural and/or natural-identical flavor systems specifically designed to mask mineral notes. A sample tasting is highly recommended.
Test Type | Standard Inclusion | Available Upon Request |
|---|---|---|
Elemental Magnesium Content | Yes (ICP or titration) | Third-party verified |
Magnesium Glycinate Purity | Yes (HPLC) | — |
Heavy Metals | Yes (lead, arsenic, cadmium, mercury) | Individual element screens |
Microbial | Yes (TPC, yeast, mold, coliform, Salmonella, E. coli) | — |
Glycine Content | — | To confirm proper chelation |
Pesticide Residues | — | 200+ item screen |
Stability Study | — | 3, 6, 12, or 18-month |
Dissolution/Release Testing | — | For absorption claims |
cGMP (current Good Manufacturing Practices) — Certified
HACCP (Hazard Analysis Critical Control Point)
BRCGS Food (Global Standard for Food Safety)
FDA Registered Facility (US market) — Yes
Organic (USDA Organic / EU Organic) — Upon request
Non-GMO Project Verified — Available
Kosher / Halal — Available (glycinate-compatible)
Vegan — Available (no gelatin, pectin-based)
Gluten-Free — Available
Every batch receives a unique lot number
Traceable from magnesium glycinate raw material → blending → gummy production → packaging → shipping
Retention samples kept for minimum 1 year (or per your requirement)
Raw material COAs available for all incoming ingredients
Third-party verification available upon request
Advantage | What It Means for You |
|---|---|
Multiple magnesium grades | Standard glycinate, premium 20% elemental, TRAACS®, or organic — you choose quality and price point |
Specialized in bitter masking | Magnesium glycinate has natural earthy notes. We have proprietary flavor systems to mask it completely. |
Flexible booster combinations | L-theanine, melatonin, B6, GABA, ashwagandha, taurine — you decide your functional angle |
One-stop customization | Magnesium grade → potency → boosters → shape → packaging → compliance — all under one roof |
Low MOQ flexibility | Test the market with a smaller run before scaling |
Regulatory support | We help navigate FDA, EFSA, CFIA, and other market-specific requirements for magnesium supplements |
Dedicated project manager | Single point of contact from quote to shipment |
Clean label capability | Natural colors, natural flavors, sugar-free, vegan, non-GMO options available |
Third-party testing ready | We can ship samples directly to your chosen lab for independent verification |
Q: Why magnesium glycinate instead of other forms?
A: Magnesium glycinate is the best choice for sleep, stress, and relaxation. It has high absorption, is gentle on the stomach, and does not cause laxative effects (unlike citrate). It's the premium positioning in the magnesium category.
Q: Can you mask the taste completely?
A: Yes, but it requires expertise. We use specialized flavor systems and sweetener blends to mask the natural earthy/bitter notes of glycinate. We recommend a tasting sample before committing to production.
Q: What is the maximum elemental magnesium per gummy?
A: Using 20% elemental magnesium glycinate powder, we can achieve up to 100mg elemental Mg per standard-sized gummy (approx. 4-5g gummy weight). For higher doses, we recommend 2 gummies per serving.
Q: Can you combine magnesium glycinate with melatonin?
A: Yes. This is a popular combination for sleep formulas. We can add 0.5-3mg melatonin per gummy. Note: Some markets have restrictions on melatonin (prescription-only in some EU countries).
Q: Can you make sugar-free magnesium gummies?
A: Yes. Allulose, monk fruit, and stevia work well. Sugar-free formulations require additional bitter masking, but we have successful formulas.
Q: Can you make pectin-based (vegan) magnesium gummies?
A: Yes. Pectin works well with magnesium glycinate. No gelatin required.
Q: What is the shelf life?
A: Typically 18-24 months depending on formula and packaging. Magnesium is very stable. Stability studies can confirm exact shelf life for your formula.
Q: Are magnesium glycinate gummies suitable for children?
A: Yes, with appropriate dosing (typically 25-50mg elemental Mg per day for children 4-12 years). We can formulate a child-specific version with lower potency and kid-approved flavors.
Let's talk about your target market, functional angle, and quality positioning. Whether you want:
A simple, clean-label magnesium glycinate gummy for daily relaxation
A sleep-focused formula with magnesium + melatonin + L-theanine + GABA
A stress-relief formula with magnesium + ashwagandha + L-theanine + B6
A sugar-free, vegan, clean-label premium magnesium gummy
A private label version of our best-selling magnesium formula with your branding
…we have the flexibility and expertise to make it happen.
Contact us to discuss:
Target user (adults? children? elderly? athletes?)
Desired elemental magnesium per gummy (25mg? 50mg? 75mg? 100mg?)
Magnesium grade (standard glycinate? premium 20%? TRAACS®? organic?)
Additional boosters (L-theanine? melatonin? GABA? B6? ashwagandha? taurine? none?)
Flavor, shape, and color preferences
Sugar profile (sugar-free? low-sugar? natural? traditional?)
Packaging format (bottle? pouch? sachets? box?)
Estimated annual volume
Target retail price point (10−15,15-20, $20-25+ per bottle)
Target markets (US, Canada, EU, UK, Australia, etc.)
We'll respond within 24 hours with:
A preliminary magnesium formula recommendation
Estimated sample timeline (7-10 days)
Rough order of magnitude pricing (ROM)
Bitter masking guarantee
+86 18802062544